CLOSED FOR COMMENTS
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We've all seen the website or heard the news on the rumor mill: the gay club DEVILinside has closed (again). Yawn -- we've heard this before, as a ploy to get attention when attendance is down, and it's hard to believe this isn't yet another attempt to increase traffic when (and if) the public is allowed in again. As club guests, we don't want to be manipulated or made part of silly games. We are looking for a good place for music, conversation, fun and relaxation.
DEVILinside used to be *the* best place on the grid for gay parties. Guests would gather in the club to meet the hottest guys, and countless partnerships began there. It was full most days of the week. It was exciting. It was fun. Fast forward and today it is DEADinside. I interviewed Ayor for inV when DI was smoking and can't believe how hard it has fallen. So what happened to lead to the club's downfall? My one word answer: EGO. When you believe you can never fail is exactly when others find your weaknesses and prove that you can. It's amazing how Ayor and Luca ran that club into the ground.
So, what are some things I observed that drove people away from DI? While I was never banned from the club, I saw several people banned for minor issues; sometimes for simply disagreeing with the owners. Yes, sometimes people need to be banned (think griefers), but when a club depends on filling the room with people, banning someone just because you don't like them isn't good business.
In addition, the attitude of DI management to staff and DJs many times left the staff feeling underappreciated. The bad staff took it out on the guests (or ignored them totally), the good staff left and took the crowds with them. And who can blame them? As staff problems got worse many people were alienated, and is it any wonder that people choose to party at BLU, Tainted Boys or High Energy instead? DIs response was typical: in desperation they banned many club owners for simply having a club that drew their usual crowd, which turned even more people off of the club. Did they not think people noticed there boor business and behavior?
It's a shame that a club with so much potential had to turn to such low measures in a futile attempt to keep a crowd. Close to the end there were rumors they were using bots to fill the place. People don't appreciate manipulation, and won't fall for the "club closing" ploy. If DI had wanted to recover, it was possible through strong management and client focus, but anger and ego got in the way. Was this because they had a kid with no experience run the club? The glory days will be missed, but the struggles and manipulative games won't. Even if it *does* return it will never be respected and appreciated as it once was. The king is dead.
This is the notecard for the first ploy at getting attention. It was apparently leaked out by accident, yeah right. Have a look.
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After many weeks of procrastination Ayor and myself have decided to close DEVILInside. This will take effect from Friday May 16th at 12 midnight.
The closure is due for the most part to our "Lack of Motivation" and the lack of motivation of staff. This closure may or may not be permanent. The club will remain in place but no public access will be permitted.
If you would like to discuss this please IM Ayor or myself as we are not closed to suggestions regarding the club.
We would like to thank you all for your support over the past 18 months. It has been a fantastic journey for us all.
At this stage we may re-open after the Northern summer, but we will assess that closer to the time.
Kind regards
Ayor & Luca
If it is dead why haven't we been ejected from the group?